Expertise & Qualifications
AREAS OF EXPERTISE
DEI&B
Women in Leadership
Resilience and Wellbeing
Executive Coaching
QUALIFICATIONS
Coaches Training Institute (CPCC)
The International Coach Federation (PCC)
Certificate in The Neuroscience of Change
Strengthscope Certified Practitioner
EQi 2.0 & EQ 360 Certified Practitioner
Arts Management and Leadership Fellowship – Arts Council of England
BA (Hons) Dance Theatre
Jedda creates inclusive, talent-rich workplaces that grow diverse teams and drive equitable outcomes for everyone.Her coaching partnerships interrupt bias and break down systemic barriers to shift culture and accelerate leadership brilliance at all levels.
She is a group facilitator for career progression programmes that build keyleadership capabilities and help global organisations strengthen their senior talent pipeline for under- represented groups. Part of this work includes courageous dialogues with senior leaders to build inclusive mindsets and behaviours that navigate bias and amplify their allyship.
Jedda brings an integrated, human-centred approach to her work, helping leaders re-write the stories that hold them back so they can be their best, most authentic selves.Her style is both engaging and energising, she builds safe and brave spaces quickly to enable leadership challenge and growth. Her methods embed the latest neuroscience which supports leaders to embody new ways of being, for lasting transformation.
Her career spans 20+ years directing creative training programmes and talent development hubs for leading organisations across the creative and cultural and mental health sectors. She discovered coaching whilst on maternity leave and completed training in 2014 — becoming a full-time coach in 2017. Since she has made a difference to hundreds of multi-level leaders across various sectors. Clients include BBC, Deloitte, Tate Modern, ITV, GSK, Siemens Energy, Young Women’s Trust, Trinity Laban, NatWest, Marsh & McLennon, Morgan Stanley, eatbigfish, Women in TV & Film, Disney, Aviva, Lloyds Bank.