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Marketing Team
11 Aug 2020
It’s not uncommon to see corporate teams that don’t function as well as they should or could. Their underperformance becomes increasingly apparent at times of critical decision making. Faced with a problem as complex and destabilising as the lingering COVID-19 virus, it’s clear we need more neurodiversity — people who think differently — on our teams to provide different experiences and different perspectives on the challenges ahead.
A group diverse in terms of nationality or gender doesn’t necessarily think differently; a team’s members might look different but think along the same lines. A team which is neurodiverse as well as containing other forms of diversity will have access to the widest possible range of tools and information and subsequently be able to solve problems effectively. A ‘neurotypical’ team may perform brilliantly when faced with simple problems because repetition of the same perspective simply confirms accuracy. However, to solve complex problems, you need to assemble a complex meeting of minds, in which team members are guaranteed to come at problems from new angles.
How do you assemble a neurodiverse team?
1. Focus on inclusion and encourage people to speak up
Bringing together a neurodiverse team is not enough. Teams need processes and systems which ensure the diversity can have an impact by embracing inclusion. Inclusion at work means that all of the individual – their background, experience, opinions – can authentically be brought to the table.
All teams have a natural tendency to focus on shared information i.e. things that everyone already knows. This feels like safe ground and is comfortable. But safe ground isn’t the most imaginatively fertile. Quality decision making requires insights drawing on information that isn’t readily available. To unlock the neurodiversity of a team, its members have to feel safe to share their views — without anxiety and fear of judgement – even if it clashes with the status quo.
Employees are resources and leaders who create cultures in which they can get the most from those resources tend to generate better decisions.
2. Encourage independent thinking
Good leaders know how to extract information from all the team members, including introverts and those with less status or experience. Leaders who work hard to unearth all the alternative answers – rather than looking for the simplest one – tend to score high marks from their teams.
Teams avoid bias when they understand how to gather and evaluate different ideas.
Once every member of a team has contributed their viewpoint, leaders have to actively ensure that team members remain confident in voicing their opinion.
How the team ‘votes’ makes a big difference to the quality of the decision. If you ask the ‘expert’ or the leader to speak first, you risk compromising the quality of answers. Going around the room is no better because naturally the inexperienced or introverted individuals will feel pressured to conform to what has gone before.
In an ideal universe, teams would develop a culture where people could speak up independently in all circumstances. Until then, leaders, and especially those of new teams, have to be rigorous – first, in selecting neurodiverse teams and then creating an atmosphere in which they can thrive through inclusive practices. Even if leaders still see the final decision as their personal responsibility, taking these two steps will equip them to make more informed decisions.
So, what can you do as a leader?
a) Select a new project team
b) Avoid bias by inclusion
c) Make independent unbiased decisions
Any organisation can recruit the brightest and the best in their field, but if they fail to take the importance of neurodiversity seriously, they’ll miss out on its ability to build competitive advantage.
1350 Avenue of the Americas
2nd Floor
New York, NY 10019
United States of America