Have you got passion and energy with a combined expertise across all aspects of CRM and customer data strategy, plus experience of managing Martech platforms?
The CRM and Martech Manager is responsible for developing a data-driven CRM and Martech strategy and plans to acquire, engage, and nurture TT clients, supporting business revenue and CLTV goals.
The role requires combined expertise across all aspects of CRM and customer data strategy, with experience of managing Martech platforms such as websites and MCMA e.g. HubSpot.
It plays a key part in driving a pipeline of strong marketing qualified leads as well as in nurturing existing client and alumni relationships.
In this role, you’ll:
- Work with Head of Growth Marketing to define a TT client/ buyer segmentation and CX journeys, leading the CRM strategy and plan development for each segment
- Manage email marketing operations, including audience segmentation, building automated campaigns and managing dynamic content
- Work with the Sales and Marketing Content teams and develop plans to nurture leads supporting business goals for cross sell, upsell, engagement and CLTV growth
- Analyse CRM campaign performance (ROI), own KPIs, and turn insights into actionable recommendations
- Lead our marketing technology strategy using marketing automation to recommend Martech enhancements to support business strategy
- Manage the data and automations within the CRM system to ensure optimum performance, review and make recommendations for improvements
- Manage our website agency partner, as required, to optimise UX/UI and website performance
- Be the “in house” expert for marketing technology platforms.
This role is exciting, and rewarding, and you can work remotely from anywhere in the UK!
Do you have 5 years CRM and Martech experience, including previous experience leading CRM strategy and plans for a B2B(2C) business, ideally within professional services or related industry?
Expert knowledge of all things CRM, including first party data strategy, targeting/ segmentation, email marketing campaign creation, execution and measurement, customer lifecycle strategy and management?
Understanding of industry benchmarks and what “good looks like”, technical knowledge of Martech tools like HubSpot/ Salesforce?
All this with a strong analytical/ test and learn mindset and deep understanding of engagement and retention KPIs, including cohort analysis and CLTV.
If you can answer yes to a few of the above and have the ability to work in a fast-paced and fluid entrepreneurial environment then read the full job description and send us your application, or get in touch if you’d like to chat or for more information.
Download the full job description