Are you passionate about creating impactful marketing campaigns and want to contribute to building more inclusive workplaces? Then join us and be part of our mission to transform workplace cultures through innovative marketing strategies.
We’re seeking a talented Growth Marketing Manager to join our marketing team and drive our global marketing initiatives. In this role, you’ll be responsible for developing and executing integrated marketing campaigns for our new logo acquisition, lapsed customers and customer retention campaigns worldwide as well as owning our website. You’ll work closely with other team members to ensure seamless campaign execution across all channels.
As a key member of our marketing team, you’ll have the opportunity to shape our campaign strategies and contribute to the overall growth of Talking Talent. We value fresh perspectives and strategic thinking, so you’ll be empowered to bring your unique ideas forward to continuously improve our marketing efforts.
What you’ll be doing:
- Develop and execute integrated marketing campaigns for new logo acquisition, lapsed customers and customer retention campaigns globally, encompassing multiple channels and touchpoints.
- Manage campaign budgets and timelines effectively, ensuring optimal resource allocation.
- Manage and optimize the company website, ensuring excellent user experience and conversion rates.
- Lead search engine marketing efforts, including SEO and paid search campaigns.
- Oversee paid social media advertising and Google advertising initiatives across multiple platforms.
- Collaborate with our agency partners to implement and refine technical SEO strategies.
- Manage email marketing automation and optimization.
- Analyze campaign performance and provide detailed reports with recommendations for improvement.
- Ensure brand consistency across all campaign materials and channels.
- Stay informed about industry trends and competitor activities to inform campaign strategies.
Must haves for the role:
- 4+ years of experience in marketing, preferably in B2B or professional services industries.
- Proven ability to develop and execute successful multi-channel marketing campaigns.
- Proficiency in HTML for website updates and email marketing customization.
- Experience with Salesforce CRM for customer data management and campaign tracking.
- In-depth knowledge of SEO/SEM, Google Analytics, and Google Ads.
- Familiarity with marketing automation platforms and email marketing best practices.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Excellent written and verbal communication skills.
- Experience in budget management and ROI analysis.
- Proficiency in marketing campaign planning and execution tools.
- Strong analytical skills with the ability to derive insights from campaign data.
- Experience working with creative agencies and managing external partnerships.
- Agile mindset with the ability to adapt in a fast-paced, entrepreneurial environment.
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